Privacy policy

Privacy Policy

pernoire AG | Hochbergerstrasse 158, 4057 Basel, Switzerland

Last updated: March 2026

1. Introduction

pernoire AG ("pernoire," "Company," "we," "us," or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website www.pernoire.com (the "Website"), place an order, subscribe to our communications, or otherwise interact with us.

This policy applies to all visitors, customers, and users of our Website and services, regardless of location.

We process personal data in compliance with the Swiss Federal Act on Data Protection (FADP/nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).

Data Controller: pernoire AG Hochbergerstrasse 158 4057 Basel, Switzerland Email: info@pernoire.com Commercial Register No: CHE-466.736.967

2. Information We Collect

2.1 Information You Provide Directly

When you place an order, create an account, subscribe to our newsletter, contact us, or otherwise interact with us, we may collect:

Identity data: First name, last name
Contact data: Email address, phone number, billing address, shipping address
Payment data: Payment method details (processed securely by our payment provider; we do not store full credit card numbers)
Order data: Products purchased, order history, order value, shipping preferences
Communication data: Messages, emails, and correspondence you send to us, including customer service inquiries
Account data: Username, password, account preferences
Marketing preferences: Your consent status and communication preferences

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

Technical data: IP address, browser type and version, operating system, device type, screen resolution, language settings
Usage data: Pages visited, time spent on pages, click patterns, referral source, exit pages
Location data: Approximate geographic location derived from your IP address
Cookie data: Information collected through cookies and similar tracking technologies (see Section 7)

2.3 Information from Third Parties

We may receive information about you from third parties, including:

Payment processors (transaction confirmations and fraud prevention data)
Shipping carriers (delivery status and tracking information)
Marketing platforms (engagement data from email campaigns)
Social media platforms (if you interact with us through social media)
Analytics providers (aggregated website usage data)

3. How We Use Your Information

We use your personal data for the following purposes:

3.1 Order Fulfilment & Service Delivery

Processing and fulfilling your orders
Arranging shipping and delivery
Processing payments and refunds
Communicating about your order status, delivery updates, and tracking information
Handling returns, exchanges, and customer service requests

Legal basis: Performance of a contract (GDPR Art. 6(1)(b)); fulfilment of a contract (nDSG Art. 31(1))

3.2 Customer Account Management

Creating and managing your account
Maintaining your purchase history and preferences
Providing personalised shopping experiences

Legal basis: Performance of a contract; legitimate interest

3.3 Marketing & Communications

Sending newsletters, promotional offers, product announcements, and other marketing communications (only with your consent)
Personalising marketing content based on your purchase history and preferences
Conducting surveys and collecting feedback

Legal basis: Consent (GDPR Art. 6(1)(a)); legitimate interest with opt-out (nDSG)

3.4 Website Improvement & Analytics

Analysing website traffic and usage patterns
Improving our Website, products, and services
Testing new features and functionality
Ensuring website security and preventing fraud

Legal basis: Legitimate interest (GDPR Art. 6(1)(f))

3.5 Legal & Compliance

Complying with applicable laws, regulations, and legal processes
Enforcing our Terms of Use, Shipping Policy, and Return & Refund Policy
Preventing fraud, chargebacks, and other abusive behaviour
Protecting the rights, property, and safety of pernoire, our customers, and others

Legal basis: Legal obligation (GDPR Art. 6(1)(c)); legitimate interest

4. Who We Share Your Information With

We do not sell your personal data to third parties. We may share your information with the following categories of recipients, strictly for the purposes described in this policy:

4.1 Service Providers

E-commerce platform: Shopify Inc. (order processing, website hosting)
Payment processors: Shopify Payments, and other payment providers as applicable (payment processing)
Shipping carriers: DHL, FedEx, DPD, and other carriers as applicable (order delivery)
Fulfilment partners: RMD Logistics GmbH & Co. KG (warehousing, order picking, and shipping)
Email marketing: Klaviyo Inc. (newsletter delivery and marketing communications)
CRM: HubSpot Inc. (customer relationship management)
Analytics: Google Analytics and similar tools (website analytics)
Customer communication tools: Email service providers for transactional communications

4.2 Professional Advisors

Accountants, legal advisors, auditors, and insurers where necessary to provide their professional services.

4.3 Legal & Regulatory Authorities

Courts, law enforcement, tax authorities, or regulatory bodies where required by law or to protect our rights.

4.4 Business Transfers

In the event of a merger, acquisition, reorganisation, or sale of all or part of our assets, your personal data may be transferred as part of that transaction. We will notify you of any such change.

All service providers are contractually obligated to process your data only on our instructions and in compliance with applicable data protection laws.

5. International Data Transfers

pernoire is based in Switzerland, which is recognised by the European Commission as providing an adequate level of data protection.

Some of our service providers are based outside of Switzerland and the European Economic Area (EEA), including in the United States. Where personal data is transferred to countries that do not provide an adequate level of data protection, we ensure appropriate safeguards are in place, including:

EU Standard Contractual Clauses (SCCs)
The service provider's participation in recognised data protection frameworks
Other legally recognised transfer mechanisms

By using our Website and services, you acknowledge that your data may be processed in Switzerland and, where necessary, in other countries as described above.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention periods are:

Order and transaction data: 10 years from the date of the transaction (as required by Swiss commercial and tax law)
Account data: For the duration of your account, plus 2 years after account closure or last activity
Marketing data: Until you withdraw your consent or unsubscribe, plus 30 days for processing
Customer service communications: 5 years from the date of the last communication
Website analytics data: 26 months (anonymised and aggregated)
Cookie data: See Section 7 for specific cookie durations

After the applicable retention period expires, your data will be securely deleted or anonymised.

7. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website performance, and deliver relevant marketing content.

7.1 Types of Cookies We Use

Strictly Necessary Cookies Essential for the Website to function properly (e.g. shopping cart, checkout, session management). These cookies cannot be disabled.

Functional Cookies Enable enhanced functionality and personalisation (e.g. language preferences, recently viewed products). Disabling these may affect your experience.

Analytics Cookies Help us understand how visitors use our Website by collecting anonymised data on page views, traffic sources, and user behaviour. We use Google Analytics and Shopify Analytics.

Marketing Cookies Used to deliver relevant advertisements and track the effectiveness of marketing campaigns across platforms. These may be set by third-party advertising partners.

7.2 Managing Cookies

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website.

Most browsers allow you to refuse or delete cookies. The methods for doing so vary by browser — please consult your browser's help documentation.

7.3 Do Not Track

Some browsers offer a "Do Not Track" feature. Our Website does not currently respond to Do Not Track signals, as there is no industry standard for how to interpret these signals.

8. Your Rights

Depending on your location and applicable law, you have the following rights regarding your personal data:

8.1 Under the Swiss FADP (nDSG)

Right of access: You may request information about whether and what personal data we process about you.
Right to rectification: You may request that inaccurate or incomplete data be corrected.
Right to deletion: You may request deletion of your data, subject to legal retention obligations.
Right to data portability: You may request a copy of your data in a commonly used, machine-readable format.
Right to object: You may object to the processing of your data in certain circumstances.

8.2 Under the EU/UK GDPR (for EU/UK residents)

In addition to the rights above, you also have the right to:

Restrict processing: You may request that we limit the processing of your data.
Withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Lodge a complaint: You have the right to lodge a complaint with your local data protection authority.

8.3 How to Exercise Your Rights

To exercise any of the above rights, please contact us at:

Email: info@pernoire.com

We will respond to your request within 30 days. We may ask you to verify your identity before processing your request. In certain circumstances, we may be unable to fulfil your request (e.g. where we are required to retain data by law), in which case we will explain the reasons.

9. Email Marketing & Communications

We use Klaviyo to manage our email marketing communications. When you subscribe to our newsletter or make a purchase, we may send you:

Product announcements and new releases
Promotional offers and discounts
Brand news and event invitations
Order-related transactional emails

You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us at info@pernoire.com.

Please note that even if you unsubscribe from marketing emails, we may still send you transactional communications related to your orders (e.g. order confirmations, shipping updates, refund notifications).

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for all data transmitted between your browser and our Website
Secure payment processing through PCI-DSS compliant payment providers
Access controls limiting who within our organisation can access personal data
Regular security reviews and updates

While we take reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

11. Children's Privacy

Our Website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to delete such data promptly. If you believe a child has provided us with personal data, please contact us at info@pernoire.com.

12. Third-Party Links

Our Website may contain links to third-party websites and services. We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The updated policy will be posted on this page with a revised "Last updated" date.

We encourage you to review this policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the revised policy.

For material changes that significantly affect how we process your personal data, we will make reasonable efforts to notify you (e.g. via email or a prominent notice on our Website).

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

pernoire AG Hochbergerstrasse 158 4057 Basel, Switzerland